The Joy Trip Project

Podcast: Play in new window | Embed It goes without saying. Our world is growing bigger and more complicated everyday. Especially in our urban centers where economic and political fortunes are beginning to shift and reflect the values of a much more culturally diverse population. Despite the devastating effects failing banks and climate change there [...]

When you’re looking for answers sometimes it pays to ask a few questions. As action sports shop owners and product manufacturers look to figure out the purchasing priorities of an emerging generation of young consumers the researchers at TRU offer up some valuable insight into the minds of 20-somethings known as Millennials. Hosted by The [...]

After the blistering heat of a long summer day, the cool water of Jordanelle Reservoir offered tremendous relief and an excellent day of paddling at the Open Air Demo during the 2012 Outdoor Retailer Summer Market. In anticipation of four days indoors doing business at the convention center in Salt Lake City, the organizers put [...]

As dealers of paddle sports and mountain gear make their way to Salt Lake City reports of their business offer a cautiously optimistic view of national sales trends. When the 2012 Outdoor Retailer Summer Market opens over the first week in August buyers will likely shift their focus from a wildly popular category in sudden [...]

The movie business takes center stage with three late afternoon screenings of adventure films at the 2012 Outdoor Retailer Summer Market. At OR Rocks! show attendees can take a break from the manic pace of the Salt Palace for a little entertainment while action movie producers connect and network with fans as well as potential [...]

Podcast: Play in new window | Embed For most of his life wildlife photographer Florian Schulz has fought to protect the diversity of animals species around the world. Working in the most remote region of the planet he’s tracked and documented the wild birds of Mexico, big game animals of the African continent as well [...]