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Booth Bait: Building Brand Buzz & Biz

The Outdoor Retailer Summer Market starts this week in Salt Lake City Utah and everyone is excited about the many new products on display at hundreds of booths across the Salt Palace and out in the Pavilions. With thousands of attractions to tantalize the attention of attendees each exhibitor will do all that they can […]

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Outdoor Retailer: Fly Fishing

“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.” Henry David Thoreau ~ (1817 – 1862) Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to […]

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Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of flourescent lights at the Alliant Energy Center to conclude their business with […]

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Outdoor Retailer 2014 Day 1

After a really long day at the Outdoor Retailer Show I’m up early to head back over to the Marriott for the breakfast meeting of the Conservation Alliance. The keynote speaker is National Geographic Explorer in Residence Wade Davis. His book The Sacred Headwaters is an amazing photo essay that details the struggles of protecting […]

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Outdoor Retailer Social Media Master of Ceremonies

You gotta love it when “have fun” is written into your job description. Once again the Joy Trip Project has been tapped to manage the social media streams coming out of the Outdoor Retailer Winter Market. After 22 years of attending the largest backcountry recreation trade show in the world it’s kind of nice to […]

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Outdoor Retailer Summer Market 2013 Day 1

The energy was super high and business was brisk at the opening of the Outdoor Retailer Summer Market. From the Outdoor Industry Association breakfast meeting straight through the industry street party there was plenty of fun and excitement! Here are a few photographs to see what you might have missed.   The Joy Trip Project […]

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