The Ballad of Mount Gitchigumi

A lot of businesses are starting to explore their creative side. Expressions of art have begun to creep into the culture of many companies. In boardrooms and at seminars across America the stage is set for performing artists    like corporate poet Gordy Boudreau.

“I write poems for whatever organization will invite me to do that,” Boudreau said. “And I use their raw materials the specifics of their culture to craft these very intimate specific poems that entertain and hopefully instruct a bit.”

Boudreau is one of several former street performers who are showing senior executives how to have fun in the world of business. Lead by Carr Hagerman, the group known as OnTend Creative Partners is developing new strategies to raise the chuckle quotient among their clients’ employees and customers.


“We worked as consultants for Hampton Inn. It was the first time I had ever done such work,” Boudreau said.” And early on when we were in sort of the planning phases we were out at a bar with our contact a woman named Gina Valente and I had played a poet at this renaissance festival. Carr said to Gina, you should hear one of  his poems that he’s written. So I recited a poem and Gina’s eye lit up and she said “Oh my Gosh! Could you write an ode to Hampton and present it at these 19 cities? That we were going to tour with them. Do I did. And beyond any anticipation that I had, it was a huge hit people and they wanted copies of it. They wanted it filmed which they did. And then Hampton came to me ask me to write more poems.”

The tradition of commercial poetry goes back long before the day of Shakespeare. And as companies  try to define their corporate culture in different ways Boudreau says that poetry offers a unique alternate to business as usual.

“I think really at the very bottom of it all it’s a departure from powerpoint presentations,” he said. “And nothing against that, but I think people are a little tired of seeing the same graphs and charts.”

Gordy Boudreau and his fellow OnTend performers were to keynote speakers at the Outdoor Industry Association breakfast during Outdoor Retailer Summer Market 2009 in Salt Lake City Utah. In an amazing poem called the Ballad of Mount Gitchigumi, Boudreau summed up the culture and business of outdoor recreation.

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Author:James

I'm a freelance journalist that specializes in telling stories about outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living.

12 Responses to “The Ballad of Mount Gitchigumi”

  1. Clark
    August 20, 2009 at 2:17 pm #

    Yes, let's have fun while we eat the planet!

    • August 20, 2009 at 2:23 pm #

      It is indeed possible to enjoy our world while consuming sustainably and working to maintain natural systems that preserve life

  2. Clark
    August 20, 2009 at 2:17 pm #

    Yes, let's have fun while we eat the planet!

    • August 20, 2009 at 2:23 pm #

      It is indeed possible to enjoy our world while consuming sustainably and working to maintain natural systems that preserve life

      • Clark
        August 20, 2009 at 2:38 pm #

        And the corporate track record for that is going swimmingly.

        • August 20, 2009 at 2:56 pm #

          We really can't rely on corporations to make the environmental changes we're looking for, at least not at first. We have to act as individuals and make better choices in our consuming behavior to prompt both business and government to act in ways that reflect our social values. Remember, they only built SUVs because we insisted on buying them. That's starting to change. The demand for more fuel efficient, environmentally sustainable automobiles is growing.

  3. Clark
    August 20, 2009 at 3:22 pm #

    I live in Texas, they love eating the planet here.
    They are so contrary here, they'll buy a Hummer just because tree-huggers don't want them to. Do you screen the corporations you work for on any level? Or do you take any contract you can get? I appreciate your responses here, but if your job is making exxon/mobile and/or lockheed executives feel good about themselves, I guess you could say I have issues with that. If your job is to subtly make them see how they are turning the planet into a toxic waste dump…bravo…carry on.

  4. Clark
    August 20, 2009 at 3:22 pm #

    I live in Texas, they love eating the planet here.
    They are so contrary here, they'll buy a Hummer just because tree-huggers don't want them to. Do you screen the corporations you work for on any level? Or do you take any contract you can get? I appreciate your responses here, but if your job is making exxon/mobile and/or lockheed executives feel good about themselves, I guess you could say I have issues with that. If your job is to subtly make them see how they are turning the planet into a toxic waste dump…bravo…carry on.

  5. August 20, 2009 at 6:59 pm #

    Thanks for keeping me honest Clark. No I'm just a humble journalist trying to get people to recognize their abilities to make a difference in the world around them. My Corporate sponsors are institutions that share the values of sustainability and conservation.

  6. August 20, 2009 at 6:59 pm #

    Thanks for keeping me honest Clark. No I'm just a humble journalist trying to get people to recognize their abilities to make a difference in the world around them. My Corporate sponsors are institutions that share the values of sustainability and conservation.

  7. Clark
    December 21, 2009 at 10:14 pm #

    And the corporate track record for that is going swimmingly.

    • August 20, 2009 at 2:56 pm #

      We really can't rely on corporations to make the environmental changes we're looking for, at least not at first. We have to act as individuals and make better choices in our consuming behavior to prompt both business and government to act in ways that reflect our social values. Remember, they only built SUVs because we insisted on buying them. That's starting to change. The demand for more fuel efficient, environmentally sustainable automobiles is growing.

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